Let go

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A turning point in my life was the moment I realised I didn’t like very many people. I know that sounds negative and cynical, but it is actually a really positive thing to realise, by doing so, I understood that not everyone likes me either, and that’s ok.

Nine whole years ago I was 15 years old, and at the time I was very rebellious, I hated school with a passion and hated being told what to do, so I did things my own way. I used to drink heavily and go clubbing every weekend, I got into trouble at school because I mirrored the teachers’ lack of respect and in the end, I got kicked out my house. The school I was at back then was terrible with no discipline and no interest in individuals, and most of the people there were not good for me at all. It wasn’t until I left that situation and went to sixth-form that I realised what a bad time of my life that was. During sixth-form I struggled a lot with depression and apart from one or two good friends, I was surrounded by people who shattered my confidence.

Since leaving school and really discovering myself, I couldn’t be farther from that person I was all those years ago, but for a long time I felt haunted by who I used to be. When I was feeling low I used to behave recklessly and selfishly because I felt like there was no consequence, I didn’t really care about anything so I had nothing to lose. Since then it was like those stupid things I did and said somehow stayed with me, as though it didn’t matter how successful and happy I became, there were people out there who knew what a mess I had been.

These days I have a few very good friends whom I trust deeply and have a lot of respect for, these people make me feel like they love to be around me and they make me believe I can do anything. When negative things happen in my life they put it down to the insecurities and weaknesses of other people. It took me a long time to find these people, and usually it is an effort to see them because our lives have moved on and so we stay in touch because we want to. In the past I have compared myself to people who seem to have hundreds of friends or large groups of girls they hang out with, but when I spend time with their group I realise none of them actually care about each other, they just want someone to go to a bar or a party with, it doesn’t take long to see that those are the flaky, superficial friendships I had in the past which left me feeling empty.

I have always been someone with big dreams and had things that I want to accomplish which seem impossible to most people. Up until now, everything I have wanted I have achieved for myself, I didn’t go to Uni and I have worked really hard to get where I am without a degree. It is only recently I have worked out what success means to me, and it has changed my entire perspective. I realised that for so long I was harbouring the past when it really didn’t matter, and I was being a road-block to my own success because I was subliminally obsessing over a time in my life which was so long ago, and worrying it would somehow get into my present.

The main thing I have learnt is that you have to be true to who you really are. Even if that person is disliked by people, when you start to look beneath the surface and stop criticising yourself, you can ask yourself whether you actually care and allow yourself the luxury of not giving a shit.

Since changing my perspective I have felt more grounded and focussed than ever, I am feeling inspired and motivated to fulfill things. I don’t know if it is a New Year’s Resolution per se, but more of an attitude I am going to adopt, to stop criticising myself based on other people’s behaviour, and to let go of the person I was at a dark time.

Use trending hashtags to promote your brand on Twitter

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What is a hashtag?

A hashtag is essentially a category. Any (public) post with a specific hashtag included will appear in a feed with other posts. Anyone who clicks on that hashtag can see all the posts listed. The most popular posts will usually show at the top, with ‘live’ posts showing below or in a separate feed.

What is a trend?
A trend is a topic or hashtag that lots of people are sharing content about. On Twitter, a hashtag must be shared 1200 times in a short period of time to ‘trend’. A list of current trends can be seen on the left of your screen if you are on a desktop, or by clicking the search bar on mobile.

Why

Jumping on trending hashtags is a great way for new people to find your brand. Here are five reasons why:

  1. It is a free way of showing your content to accounts who don’t follow you
  2. It adds variety to your timeline
  3. It shows you are reactive and current
  4. You can use it as an excuse to re-share old content
  5. You can use it to drive new content and show your expertise

Before you start

It is, however, important to be discerning when choosing which hashtags you use. Obviously, this depends on your industry, but more importantly your brand. Sadly, the power of social media isn’t always recognised and some brands see it as an easy environment to take shortcuts. Actually, in many cases, social media is the first place people check to see your brands credibility, if you have a strong following and are sharing high-quality consistent content you’re ok, if you are struggling for engagement and your latest tweet is a little cringe-worthy, many potential clients or customers will turn away.

Therefore, it is important not to jump on a hashtag jut to get likes. Before you use the hashtag, ask yourself the following questions:

  1. Imagine your core customer, would they use this hashtag?
  2. Would the topic you are about to tweet be an acceptable blog post?
  3. Are your demographic using this hashtag?

Good examples:

Once you have answered these questions it’s important to get the angle right. A good example is #InternationalTeaDay which falls on the 15th December every year. (Get it in your diary for next year)! I manage social media for a tailor-made travel company so I shared content about a unique tea ceremony you can experience in Kyoto, Japan.

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Conde Nast Traveler either had this article pre-planned for the occasion or they re-used some relevant content on their website:

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If you are a recruitment company, you could take a photograph of a cup of tea next to an iPad with your job listing web page open, with the text  ‘Happy #InternationalTeaDay, take fifteen minutes out of your day to apply for your dream job.’ then link to your website.

If your brand is actually a person, you could try a point of view photograph of a desk with a cup of tea on it saying ‘All good plans start with a cup of tea… #InternationalTeaDay’.

Rouge x